Product and Furniture Design
Friday Late - One of One
A one night interactive event by Richard Shed and Sam Johnson held at the V&A as part of their Friday Late series. The public were invited to manipulate some of the most recognisable sports fashion logos into something new and individual.
"In an age of global brand saturation and mass production we invited visitors to challenge uniformity and conformity.
By re-appropriating and adapting elements from some of the most popular and recognizable sportswear brands from the last century, visitors were able to create their own truly unique piece of fashion vs sportswear. "
A weeks worth of vinyl cutting. Those sheets didn't last long. They were soon cut into individual pieces, as kids, parents and grandparents immersed themselves into the task of creating an individual piece of clothing.